SeaShrine is a spin-off NFT Marketplace that sought to replicate its previous success on the Cronos blockchain under a new monicker. As it expanded on to the Move-based Aptos blockchain, the new ecosystem presented an opportunity to tap into a different demographic and the challenges posed by a tough competition. By leveraging the existing community and conceptualizing an NFT sale surrounding the new brand, we were able to raise $500k over the course of 6 months. To establish a foothold in the new network, unDeFined Studio crafted an organic networking campaign by capitalizing on overlooked content streams. Having deployed its marketplace at a later date compared to its competition, SeaShrine faced substantial challenges in establishing itself as an incumbent. Identifying and capitalizing on untapped content streams was the plan—flooding the timelines of Aptos enthusiasts with engaging and educational content, hosting Twitter events with key personalities, and forging vital relationships were the means. Building relationships was crucial. unDeFined Studio leveraged its connections with KOLs, ecosystem builders, and the Aptos team to garner support for SeaShrine.