With Lendle, unDeFined Studio had to work from the ground up: a new network, a new protocol. Given the novelty of Mantle, we had the opportunity to establish Lendle as the number one lending market from the get go. With a focus on community building and with a pre-mining period, we were able to gather a lot of support from the initial user base on the chain. With the help of a dutch KOL, through extensive marketing and by leveraging our existing connections, we were able to raise over $170k for the public liquidity event in September 2023. This liquidity was used to make the LP for $LEND, the native token of the platform. Working as the CMO of Lendle, I had to coordinate numerous marketing campaigns with an array of partners as well as with Mantle itself, leveraging the Galxe and Zealy platforms. $LEND reached a 2x peak from the TGE price during my work at Lendle and the social media channels grew from 0 followers to over 25k organic community members across all socials.